Click image for 1004 x 1358 size. Scanned from Taschen’s…

Click image for 1004 x 1358 size.

Scanned from Taschen’s “All-American Ads 50s”.

General Electric, 1955.

“New G-E DeLuxe Pink lamps bulbs flatter complexions and furnishings

General Electric announces a new line of decorative lamp bulbs – De luxe PINK. These exciting new bulbs give radiance to your complexion and warmth to the appearance of your home and furnishings.

G-E has coated these new bulbs with a special pink filter, especially designed to pick up and enhance the warm tones naturally present in skin, fabrics and woods.

Because of this special pink tinting, new color and beauty are added to complexions. Many fabrics look richer, more luxurious. The coloring also brings out the warm, lustrous tones of polished woods, especially darker ones like mahogany, walnut and cherry.

The coating of G-E De luxe PINK, bulbs eliminates ‘hot spots’, softens shadows and reduces glare.

The next time you shop, look for G-E De luxe PINK bulbs in their distinctive pink packages. If your favorite store does not have these new bulbs in stock it will have them soon. ”