We are not certain of the age of this display card. The half-pound packet of butter does not show the familiar 2 ounce division lines that were typical of the one pound packet around the 1950s. The card could be from as early as 1934 when one business advisor is quoted in the papers as suggesting that the Dairy Board should establish three large patting plants, say, in London, Manchester and Glasgow, where bulk New Zealand butter would be examined and then repacked in ¼ pound, ½ pound and 1 pound pats under the ‘Fernleaf’ brand, starting with 20,000 boxes a week, and gradually increasing this amount over several years.
Fernleaf New Zealand butter; a pure natural food. [Display card. 1950s?]